Visitors are warmly welcomed by the people of Marrakech in Zone 1, where six media stele — large monuments with screens on either side — display twelve life-sized citizens, who relay vivid and emotional stories about the city and their experiences of living there.

A large lenticular or lense-shaped image is the focal point in Zone 2. It transforms as visitors walk past, playfully leading them towards the main show in Zone 3, where a fully immersive experience awaits. 

In Zone 3 visitors are taken on a journey through the city’s many colourful landscapes and environments. Interactive floor projections allow visitors to transform the landscape themselves and, thus, feel part of the ever-changing city.

Objects from Marrakech’s everyday life hang from the ceiling in Zone 4. Carefully lit and assembled, this collage of objects and shadows fills the space. Short animations are projected on the walls, providing the accounts and stories behind the objects. An atmospheric soundscape provides another layer of immersion, submerging visitors in the vibes of Marrakech.