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Schindler City Center

Schindler Group

Ebikon (CH)

2020

Urban mobility is becoming increasingly important as more and more people live in cities. Schindler lifts and escalators move one billion people every week worldwide. For the new visitor centre in Ebikon on Lake Lucerne, we co-developed and produced three immersive, room-filling installations under the direction of iart.

In Schindler City, everything is always in motion. Therefore, the dynamics of the lifts and escalators were the central element of our installations. In the CUBE, the visitor takes a journey through the virtual Schindler City. He travels through different buildings by lift and escalators. At the end of this audio-visual trip, the wall opens where the lift door had previously opened in the film, clearing the way into the CITYSCAPE.

About

The CITYSCAPE consists of a group of high-rising towers on whose façades LCD screens physically move up and down in a choreography, revealing different perspectives on urban mobility.

On the third floor, visitors finally reach the CIRCLE, a free-floating five-metre ring whose inner surface is equipped with high-resolution OLED screens. As soon as a group of visitors enters the CIRCLE, it descends from the ceiling. A film starts and visitors are immersed in a 360° media panorama of Schindler's production and distribution cycles.

Credits

CLIENT
Schindler Group

GENERAL CONTRACTOR
Concept, planning and realisation of the entire Schindler Visitor Center: iart AG

KEYING
Waveline Berlin

SOUND DESIGN
Idee und Klang Basel, CH

PHOTOS
Giuseppe Micchiché and iart

TMS TASKS

THE CUBE: Conception, Development of Script, Media Design, Live Action Studio Shoot, Media Production, Implementation

THE CITY SCAPE: Conception, Media Scenography, Development of Script for Transition elements, Media Design, Live Action Studio Shoot, Media Production, Implementation

THE CIRCLE: Conception, Media Design, Media Production, Implementation

THE FUTURE SCAPE: Design concept in cooperation with iart, production of 3D asset

OVERALL SERVICES: Styleguide for media applications and motion graphics

CREATIVE DIRECTION
Marc Tamschick

CREATIVE PRODUCER
Jan Imberi

ART DIRECTION
Dirk Ostkamp, Christiane Schrempp (City Scape, Circle)

CONCEPT
Camila Bernal Samper, Mattis Völker

CONTENT
Christiane Meyer-Ricks

DIRECTOR
Francesco Menenghini

1 AD
Gregor Stitzl

DOP
Raphael Beinder

MOTION DESIGN
Frederic Berninger, Tina Braun, Luis Bustamante, Morten Fossoy, Mattis Gutsche,
Ian Hutchinson, Johannes Kirschner, Marcel Krumbiegel, Steffanie Lockner, Derya Öztürk,
Priyesh Puthan, Tania Pashynska, Alex Pérez, Peter Rushel, Michael Tan