Conceived as an ascent from soil to light, the pavilion embodies the idea of rising toward knowledge. Within this award winning architecture, TMS designed a narrative ecosystem that fuses sound, motion, and story into a seamless visitor experience.

The experience starts in a luminous entry zone: a prelude of light and sound that sets a tone of curiosity and discovery. Inside, an exhibition landscape of sculptural media plinths presents Uzbekistan’s key initiatives in culture, infrastructure, and sustainable agriculture. Each plinth weaves together video, holographic imagery, and data visualizations, linking ambitious projects with living traditions.

The core of the pavilion is a cylindrical elevator with 360° projection: a vertical cinema that carries visitors from the “roots” of Uzbekistan to its future horizons. As the elevator ascends, the projected architecture opens and shifts, revealing mosaics, historic mosques, traditional neighborhoods, natural landscapes, and visions of future innovation. This sequence creates a metaphorical journey through time and knowledge, where art and science converge in a single, shared moment.

At the upper level, the narrative culminates in a panoramic media space. Here, the landscapes, crafts, and people of Uzbekistan unfold in a poetic cinematic installation. Through this choreographed storytelling, the pavilion’s architecture becomes a cohesive emotional experience that embodies a national principle: growth through knowledge, unity through innovation.

TMS was commissioned to translate Uzbekistan’s cultural depth and future ambition into a form that speaks to a global audience.

Centuries of craftsmanship, learning, and trade had to be reinterpreted as a dynamic, sensory experience that communicates innovation, education, and sustainable progress.