German Pavilion Energy Show
At Expo 2017 Astana, the Energy Show formed the emotional core of the German Pavilion. Around a circular media table, visitors released the “energy” they had collected in the exhibition and watched it transform the space into a living, three-dimensional canvas.
Tamschick Media + Space, in collaboration with insglück, designed and produced this 360° mainshow, turning abstract ideas about Future Energy into a collective, sensorial experience.
Every visitor received a smartstick at the entrance, gathering “Energy Smart Points” by interacting with stations throughout the pavilion.
At the end of the route, they assembled around a circular table. When the smart sticks were docked, their accumulated energy was “released” as a luminous sphere that expanded into the space.
The entire room - walls, ceiling, and mirrored facets - became a 360° projection surface. Laser, film, and generative graphics visualized how individual contributions combine into large-scale change, echoing the pavilion’s core message: your energy can change the world.
The show evolved in stages: first, the glowing energy ball formed over the table; then it burst into kaleidoscopic visuals that filled the room.
Beams of light connected the visitors’ table to the surrounding architecture, unfolding different future energy scenarios and their impact on everyday life.
In a few minutes, the audience experienced a shift from collecting points to understanding their symbolic weight, leaving with a visceral sense of shared agency.
The German Pavilion needed a climax that would condense its theme “Energy Transition – Made in Germany” into a single, memorable moment.
Facts, prototypes, and exhibits already explained technology; the show had to turn visitors themselves into active players, not spectators.
The task was to visualize invisible forces like renewables, efficiency, and collective responsibility in a way that worked for all ages and cultures within a few minutes.
The German Pavilion became one of the most visited at Expo 2017, welcoming over 600,000 guests during the exhibition.
The Energy Show was repeatedly cited in media and jury statements as the emotional highlight of the pavilion, praised for making a complex theme intuitive and participatory.
By tying interaction, learning, and a strong finale together, the project demonstrated how spatial media can turn abstract sustainability agendas into shared, memorable experiences.
Lead Agency: insglück Gesellschaft für Markeninszenierung GmbH
Architecture: gtp2 architekten
Exhibition Construction: mac messe- & ausstellungscenter Service GmbH
Laser: laserfabrik GmbH
Interaction design and realtime graphics: nsynk Gesellschaft für Kunst und Technik mbH
Music and Sound: Not A Machine, Hamburg