Favre-Leuba is one of the oldest watch manufacturers in the world. In 2016, the Swiss company launched a new design line on the international market. For the launch on the Asian market, we developed, designed and produced a unique media experience for Favre-Leuba in Tokyo. As a central projection surface, we used a round table reminiscent of an oversized, floating clock face and surrounded by atmospheric lighting. The dynamic projection opened, closed, rotated and transformed the surface of the table and took the audience on a journey through the 280-year history of Favre-Leuba.
WORK
Brand Experience: Favre-Leuba Launch
Favre-Leuba AG
Tokyo (JP)
2016
About
With historical footage and elaborate 3D animations, we introduced the audience to the visions of the company's founder Abraham Favre, as well as to the complexity of watchmaking and the associated constant struggle for perfection and the pushing of boundaries. After the first very successful presentation in Tokyo, the show was translated into two other languages and used at the market launches in Dubai, New Delhi, Taipei and Hong Kong. The grand finale of the show took place at the world-renowned Basel World watch fair in March 2017.
Credits
CLIENT
Favre-Leuba AG
CEO
Thomas Morf
HEAD OF MARKETING & SALES
David Vallata
MARKETING MANAGEMENT
Reema Vazirani
TASKS TMS
Concept, Text Developement, Creative Direction, Design, Storyboard, Editing, Motion Design, Animation, Light Design, Implementation Supervision, Project Management, Audio Production
CREATIVE DIRECTOR
Marc Tamschick
PROJECT MANAGEMENT
Carsten Schildwächter
LEAD ART DIRECTION / CONCEPT
Natalie van Sasse van Ysselt
ART DIRECTION
Fran Sanches de Canete
TEXT
James Fitt
MOTION DESIGN
Luis Bustamante, Matthieu Chauvirey, David Bernard
MUSIC AND SOUND DESIGN
Not A Machine GbR
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