The Racing Heroes installation uses the entire room as a projection surface, with images wrapping around visitors and the sculptures of the riders. The film is structured like a race weekend compressed into 13 minutes: preparation, start, peak moments, and release.

Camera work, editing, and graphic rhythm are designed for extreme perspectives – low over asphalt, cutting through dust and mud, sweeping over dunes and forest tracks. Sound and light work with the image to underline shifts between disciplines and terrains, from MotoGP to rally raids.

Visitors stand among the world champions while the film runs as a continuous loop around them. Engines roar from all sides, landscapes rush past at steep angles, and braking zones, crashes, and victories are felt as changes in energy rather than mere plot points.

The circular projection turns the audience into part of the field of action: there is no single front, just different lines through the same race. For KTM, the Motohall becomes a place where the statement “motorsport is our driving force” is understood and transferred as a feeling to visitors viscerally.

KTM wanted more than a static display of bikes and trophies. The Motohall needed to communicate why racing is the emotional core of the brand: the speed, danger, and obsession that sit behind the hardware.

The film had to work for lifelong fans and casual visitors, deliver stadium-level intensity in a controlled museum environment, and integrate precisely with the circular architecture of the Heroes of Racing gallery.