The Living Energy
In Riyadh’s Aramco Tower, The Living Energy turns Aramco’s world of research, infrastructure, and innovation into an immersive journey of energy in motion.
Tamschick Media + Space designed the complete experience across two floors, transforming complex energy systems and data into a choreographed spatial narrative for VIP visitors and stakeholders.
A living ecosystem of intelligence and motion
The Aramco Exhibit reframes corporate storytelling as an immersive journey of transformation. Across two floors of Aramco Tower, technology, architecture, and emotion are tied into one continuous narrative.
Aramco is conceived as a living organism: a system of intelligence and constant motion. The exhibition connects AI-driven oil exploration, blue ammonia production, and sustainability initiatives into a unified ecosystem.
Data and processes become sensory experiences. Movement, sound, and light translate abstract information into a shared, spatial narrative that mirrors Aramco’s creative and technological evolution.
Innovation you can walk through
The exhibition adapts to each visitor’s pace and curiosity.
Interactive projections, kinetic mirror structures, and responsive lighting create a dynamic environment that reacts to presence and gesture. Spaces shift between calm observation zones and high-intensity transformation moments, guiding visitors through cycles of exploration, reflection, and revelation.
Across the journey, innovation becomes a physical and emotional reality in which visitors can walk through, sense, and remember.
Turning energy strategy into spatial story
Aramco needed to communicate its heritage, scientific expertise, and innovation agenda beyond charts and presentations.
The exhibit had to translate highly technical topics from AI-assisted exploration to future fuels, into an emotionally engaging, spatial experience for high-level visitors in Riyadh
The Aramco Exhibit sets a benchmark for immersive brand storytelling in the MENA region.
It translates Aramco’s leadership in science and innovation into a human-centered spatial experience that strengthens the company’s cultural and technological visibility in Riyadh and internationally.
Energy is communicated through emotion, intelligence, and space – creating a lasting impression for decision-makers and international guests.
Project Highlights
- Integrated scenography, narrative, spatial design, and content developed under one creative vision
- Kinetic mirrored walls, responsive LED architecture, and interactive LED floor reacting to visitor movement
- Projection sculpture and 360° visuals combining filmed environments above and below water in Saudi Arabia
- Studio production with more than 20 actors, fully pre-visualized in 3D for precise spatial integration
- Augmented reality object displays
- Digital twin workflow
- Central data hub coordinating real-time media and lighting
- More than two hours of adaptive storytelling
Facts & Figures
Kling Klang Klong GmbH & Co. KG – Sound Design and Composition
m box bewegtbild GmbH – Realtime Media Applications
Bildwerk Media OG – Touch Table Programming
Kraftwerk Living Technologies – AV Systems and Integration
Local film crews and technical partners in Riyadh
Awards
