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HYUNDAI MOTORSTUDIO

Goyang (KR)

2017

It is a long, arduous journey from the first thought, via the first sketch, to the finished automobile. Around this and the intervening processes of research, design and production, a thematic course has been created at the Hyundai Motor Studio in Gyoang, South Korea, the highlight of which is a spectacular kinetic sculpture. We developed and produ...

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CLIENT
Hyundai Motor Company

Lead Acency/ Scenography
ATELIER BRÜCKNER GmbH

MUSIC/ SOUND DESIGN
Idee und Klang, Klangerfinder

MEDIA PLANNING
medienprojekt p2

PHOTOS
Hyundai Motorstudio Goyang and Martin Backhaus

TMS TASKS
Film Production, Visual Design, Choreographic Staging of the kinetic Installation of the 'Design' area

CREATIVE DIRECTION
Marc Tamschick

ART DIRECTION
Petra Trefzger

PROJECT MANAGEMENT
Martin Backhaus

MOTION DESIGN LEAD
Daniel Weik

MAYA PROGRAMMING
Dominik Capodieci

CREDITS

MAKING OF

Experiencing the color red in an immersive space with light and sound.