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EXPERIENCE ROOM

Henkel Global Experience Center, Düsseldorf (DE)

2014

How can you spatially immerse yourself in a brand? How can brand messages be communicated visually in a new way? The Experience Room, heart of the Henkel Global Experience Center of Laundry & Home Care in Düsseldorf, is a unique spatial brand experience. In the circular room, Henkel's business customers from all over the world are presented with ne...

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A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of Henkel AG & Co. KGaA

CLIENT
Henkel AG & Co. KGaA

LEAD-AGENCY/ SCENOGRAPHY
D’ART DESIGN GRUPPE GmbH

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION
visionate GmbH

TASKS TMS
Creative Direction, Concept, Design, Script, Storyboard, Shooting, Editing, Motion Design, Animation, Implementation, Projectmanagement

Creative Direction/ Director
Marc Tamschick

Project Management
Uwe Schlottmann

Lead Concept
Mattis Völker

Lead Design
Marc Osswald

Music, Sound Design
BLUWI Music and Sounddesign GbR

CREDITS

MAKING OF

Multisensorisch-räumliches Markenerlebnis