VISUAL SYMPHONY
360 degree brand space. The symbol of the BMW Museum is the “bowl”, the circular museum building, located directly adjacent to the BMW Tower. Inside, a central visitor ramp links up a system of suspended platforms. The column-free, round hall space around the four floating upper floor levels has a total wall surface of 120 m in length and up to six metres in height. 18 high-performance projectors create an impressive seamless 360° panoramic projection on the 720 sq m surface of the inner wall of the shell. The four upper exhibition areas within the bowl combine with the 360° screen to form the “visual symphony”, the location of the climax and epilogue to the course of the exhibition.
The dynamic scale and emotional range of the “visual symphony” is composed of three contrasting movements that call to mind the oscillogram of a classical symphony: Adagio and staccato in rapid interplay, captivating and propulsing the visitor into the heart and mind of BMW.
360 degree brand space. The symbol of the BMW Museum is the “bowl”, the circular museum building, located directly adjacent to the BMW Tower. Inside, a central visitor ramp links up a system of suspended platforms. The column-free, round hall space around the four floating upper floor levels has a total wall surface of 120 m in length and up to six metres in height. 18 high-performance projectors create an impressive seamless 360° panoramic projection on the 720 sq m surface of the inner wall of the shell. The four upper exhibition areas within the bowl combine with the 360° screen to form the “visual symphony”, the location of the climax and epilogue to the course of the exhibition.
The dynamic scale and emotional range of the “visual symphony” is composed of three contrasting movements that call to mind the oscillogram of a classical symphony: Adagio and staccato in rapid interplay, captivating and propulsing the visitor into the heart and mind of BMW.
Credits
A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of BMW AG
CLIENT
BMW Group
ARCHITECTURE/ EXHIBITION DESIGN/ SCENOGRAPHY
ATELIER BRÜCKNER GmbH
SPATIAL MEDIA DESIGN/ INERACTIVE INSTALLATIONS
ART+COM Studios
HARDWARE PLANNING
medienprojekt p2 GmbH
HARDWARE IMPLEMENTATION
ICT Innovative Communications Technologies AG
GRAPHIC DESIGN/ VISUAL IDENTITY
Integral Ruedi Baur
MUSIC, SOUND DESIGN
Idee und Klang GmbH
TASKS TMS
creative direction, concept, design, script, storyboard, implementation, project management
motion design, animation, art direction, interactive programming: m box bewegtbild GmbH
Creative direction/ Director/ Project management
Marc Tamschick
Photographs
Volker Mai
Awards
German Multimedia Award (DMMA), 2009 Multimedia Arts, Award
World Media Festival 2009
Intermedia Globe Gold
Corporate Communications
Multi Screen Video Presentations
London International Awards 2009
Environmental Design, Gold
Art Directors Club of Europe (ADC*E) 2009, nomination
DDC 2009, Mediatekture, Bronze
Art Directors Club (ADC) 2009, Silver
DP3D Goldene Flamme 2009
excellent work
The One Show Award 2009
Environmental Design, Mediatekture
Red Dot Design Award 2009
Communication Design
Clio Awards 2009
Silver, Environmental Design
Technical details
Seamless 360° projection space
18 projectors
22,680 × 1,050 pixel
124m × 6m
Modular installation with
linear sequences and
generative modules rendered
in real time on 18 channels
Acousmonium sound space
64 channels
125 speakers
