TMS created, developed and produced the centrepiece of the largest trade booth ever of Panasonic Europe – the Swipe+Share monument, a digital sculpture and real eye catcher at the Berlin consumer electronics trade fair IFA. A monumental sculpture with a total of sixty-eight 55-inch monitors welcomed visitors to a realistic underwater world. The displays react in real-time and can be accessed interactively using touchpads. Visitors can choose from different images of fish and other underwater creatures on a tablet and swipe them onto the underwater world of the monument. A yellow fish suddenly comes alive and joins a school of its kind, a whale dives into the deep only to swim past moments later on the monitors.