OPENING EVENT

Hannovermesse | Hanover (DE) | 2009

Stage mapping. For Deutsche Messe AG, the opening event is the most important annual event for strengthening long-term business relationships to high ranking personalities from politics, economy and industry. Square and cube, developed from the logo of the fair, were the central aesthetic elements, the common theme of this production. It was translated by an oversized, hydraulically controlled media cube, on which the show took place. The show, which was seen by the 2,600 invited guests, derived its energy from the link of aesthetic film sequences with the live action of the protagonist and a powerful, clearly defined sound design.

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Stage mapping. For Deutsche Messe AG, the opening event is the most important annual event for strengthening long-term business relationships to high ranking personalities from politics, economy and industry. Square and cube, developed from the logo of the fair, were the central aesthetic elements, the common theme of this production. It was translated by an oversized, hydraulically controlled media cube, on which the show took place. The show, which was seen by the 2,600 invited guests, derived its energy from the link of aesthetic film sequences with the live action of the protagonist and a powerful, clearly defined sound design.

Credits

Client
Deutsche Messe AG

Lead-Agency, scenography
insglück Gesellschaft für 
Markeninszenierung mbH

Media scenography, production
TAMSCHICK MEDIA+SPACE GmbH on behalf of insglück Gesellschaft für Markeninszenierung mbH
 

TAMSCHICK MEDIA+SPACE GmbH 

Tasks
Overall management, planning & production of the spatial media design, especially conception, 
creative direction, art direction, direction, motion design, 
2D & 3D animation, sounddesign, implementation, event management

Creative direction, direction
Marc Tamschick

Project management
Nina Hüskes, Carsten Schildwächter

Music- and sounddesign
Stefan Will, 
BLUWI - Music and Sounddesign

Technical details

7+2 x 8x6 m Synced 7+2 Channel Software,
1hr runtime
Different Modules and Loops
Digital Postproduction
2 Channel Soundtrack