MAGIC BOX
720° full cubic mainshow. Following the Shanghai Expo’s overall theme “Better City, Better Life”, State Grid, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images. When inside the box, the visitors find themselves on a floating glass platform within a completely surrounding projection. A production of TMS in collaboration with m box bewegtbild GmbH for ATELIER BRÜCKNER.
The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive media-enhanced space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all-round production shows how electricity can improve the quality of life.
720° full cubic mainshow. Following the Shanghai Expo’s overall theme “Better City, Better Life”, State Grid, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images. When inside the box, the visitors find themselves on a floating glass platform within a completely surrounding projection. A production of TMS in collaboration with m box bewegtbild GmbH for ATELIER BRÜCKNER.
The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive media-enhanced space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all-round production shows how electricity can improve the quality of life.
Credits
A production of TAMSCHICK MEDIA+SPACE GmbH in collaboration with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH
CLIENT
State Grid Company of China
LEAD-AGENCY/ SZENOGRAPHIE
ATELIER BRÜCKNER GmbH
HARDWARE PLANNING
medienprojekt p2 GmbH
HARDWARE IMPLEMENTATION
ICT Innovative Communications Technologies AG
MUSIC, SOUND DESIGN
Idee und Klang GmbH
TASKS TMS
creative direction, concept, design, script, storyboard, shooting, editing, light programming, technical planning, implementation, project management
motion design, animation, art direction, interactive programming: m box bewegtbild GmbH
Creative Direction/ Director
Marc Tamschick
Project management
Anja Wüstefeld, Nina Hüskes
Photographs
TMS, Martin Retschitzegger, Roland Halbe
Awards
Animated Com Award 2012
Communication in Space
FAMAB_ADAM 2011
Gold Award
Annual Multimedia 2011
Gold
DDC Award 2011
Space / Architecture
IF Communication Design Award 2011
Art Directors Club (ADC) 2011
Silver
Red Dot Design Award 2010
Award
Technical details
7.452 x 5.589 Pixel
Cubic Content Production
15m x 15m x 13m
Duration: 7 Minuten
