M AVENUE

M Avenue | Marrakech (MA) | Work in progress

In collaboration with Boris Micka Associates and Cultival France TAMSCHICK MEDIA+SPACE is currently developing the architecture, exhibition and communication tools for a new cultural center in Marrakesh, contracted by DHC Maroc.
 

Once the visitor is attracted to the building by its large media facade, they are invited to discover Marrakesh in a yet unseen and distinctive way. The exhibition will be developed with the involvement and expertise of local artists and craftsmen. The visitor will experience a giant walkable constantly evolving immersive space revealing the magic and beauty of the City and Country, challenging them to discover it themselves.

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In collaboration with Boris Micka Associates and Cultival France TAMSCHICK MEDIA+SPACE is currently developing the architecture, exhibition and communication tools for a new cultural center in Marrakesh, contracted by DHC Maroc.
 

Once the visitor is attracted to the building by its large media facade, they are invited to discover Marrakesh in a yet unseen and distinctive way. The exhibition will be developed with the involvement and expertise of local artists and craftsmen. The visitor will experience a giant walkable constantly evolving immersive space revealing the magic and beauty of the City and Country, challenging them to discover it themselves.

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Credits

CLIENT
Downtown Hotel Corporation Sarl

PARTNER
TAMSCHICK MEDIA+SPACE in cooperation with Boris Micka Associates

TASKS TMS
Creative direction, scenography, concept, design, media production, light design, hardware, technical planning, implementation