HOLODECK

KS 52 | Hamburg (DE) | 2007

Interactive realtime-environment. An event for 450 employees of the DDB international advertising agency was held in the unique location Kai-Schuppen 52 in Hamburg Hafencity port area. A MEDIA+SPACE that was constructed solely for this event and played interactively, formed the continually changing environment for a single night. An illusionistic world was generated by means of ceiling-high projections on mesh walls, in which graphical black-white patterns, symbols, grids and real image collages were overlaid in an endless stream of light and energy.

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Interactive realtime-environment. An event for 450 employees of the DDB international advertising agency was held in the unique location Kai-Schuppen 52 in Hamburg Hafencity port area. A MEDIA+SPACE that was constructed solely for this event and played interactively, formed the continually changing environment for a single night. An illusionistic world was generated by means of ceiling-high projections on mesh walls, in which graphical black-white patterns, symbols, grids and real image collages were overlaid in an endless stream of light and energy.

Credits

A production of Marc Tamschick in cooperation with Neubau (Berlin) on behalf of MEA brand building GmbH

 

CLIENT

DDB Agenturgruppe

 

LEAD-AGENCY/ SCENOGRAPY

MEA brand building GmbH

 

TASKS

creative direction, direction, concept, design, script, storyboard, shooting, editing, motion design, animation, interactive programming, implementation, project management

graphic design: Neubau (Berlin)

Technical details

120° Projektion

40m x 5m x 20m

9 Projektoren

9-Kanal Switch

Content mixed in Realtime