Interactive realtime-environment. An event for 450 employees of the DDB international advertising agency was held in the unique location Kai-Schuppen 52 in Hamburg Hafencity port area. A MEDIA+SPACE that was constructed solely for this event and played interactively, formed the continually changing environment for a single night. An illusionistic world was generated by means of ceiling-high projections on mesh walls, in which graphical black-white patterns, symbols, grids and real image collages were overlaid in an endless stream of light and energy.
A production of Marc Tamschick in cooperation with Neubau (Berlin) on behalf of MEA brand building GmbH
MEA brand building GmbH
creative direction, direction, concept, design, script, storyboard, shooting, editing, motion design, animation, interactive programming, implementation, project management
graphic design: Neubau (Berlin)
40m x 5m x 20m
Content mixed in Realtime