FAVRE-LEUBA SOFT LAUNCH

Tabloid | Tokio (JP) | 2016

Favre-Leuba is one of the oldest Swiss watch brands in the world. Now, starting 2016, the innovative brand is relaunching a new line of watches and commissioned TAMSCHICK MEDIA+SPACE to design, script and produce a unique experience for their launch campaign. Centered in the event location is a 4,5 meter wide table floating on an aura of light. The table loses its materiality. Dynamic projections open up, rotate, pull in and transform the round surface, creating an immersive journey through the 280 year old history of Favre-Leuba.

Historic images show the vision of Swiss watchmaker Abraham Favre, rotating 3D sculpted cogs and wheels transport the viewers to the complexity of the inner clockwork. The projections travel from mountain peaks to the depths of the ocean, thereby creating a poetic narration about the features of the diving and mountain climbing watches.

High resolution renderings were made of the newest watch on the market: The Harpoon. The more technical, glossy look offered a counterpart to the brand's historic past, visually focussing on the future.

At the end of the 8 minute show, the new watches are placed on the table allowing visitors to view and try on the new collection.

TAMSCHICK MEDIA+SPACE worked closely with Favre-Leuba to develop a unique tone of voice and create the best possible narrative to represent a Swiss brand on the Asian market.

This presentation was launched in Tokyo in Japanese and will be translated into 2 more languanges and presented again in New Delhi, Hong Kong, Taipei and Dubai. A final presentation at the world renowned trade fair Basel World is on the schedule for March 2017.

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Favre-Leuba is one of the oldest Swiss watch brands in the world. Now, starting 2016, the innovative brand is relaunching a new line of watches and commissioned TAMSCHICK MEDIA+SPACE to design, script and produce a unique experience for their launch campaign. Centered in the event location is a 4,5 meter wide table floating on an aura of light. The table loses its materiality. Dynamic projections open up, rotate, pull in and transform the round surface, creating an immersive journey through the 280 year old history of Favre-Leuba.

Historic images show the vision of Swiss watchmaker Abraham Favre, rotating 3D sculpted cogs and wheels transport the viewers to the complexity of the inner clockwork. The projections travel from mountain peaks to the depths of the ocean, thereby creating a poetic narration about the features of the diving and mountain climbing watches.

High resolution renderings were made of the newest watch on the market: The Harpoon. The more technical, glossy look offered a counterpart to the brand's historic past, visually focussing on the future.

At the end of the 8 minute show, the new watches are placed on the table allowing visitors to view and try on the new collection.

TAMSCHICK MEDIA+SPACE worked closely with Favre-Leuba to develop a unique tone of voice and create the best possible narrative to represent a Swiss brand on the Asian market.

This presentation was launched in Tokyo in Japanese and will be translated into 2 more languanges and presented again in New Delhi, Hong Kong, Taipei and Dubai. A final presentation at the world renowned trade fair Basel World is on the schedule for March 2017.

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Credits

CLIENT
Favre-Leuba AG

CEO
Thomas Morf

Head of Marketing & Sales
David Vallata

Marketing Manager
Reema Vazirani

TASKS TMS
Concept, text developement, creative direction, design, storyboard, editing, motion design, animation, light design, implementation supervision, project management, audio production

 

Creative Director
Marc Tamschick

 

Project Manager
Carsten Schildwächter

 

Lead Art Director/ Concept
Natalie van Sasse van Ysselt

 

Art Director
Fran Sanches de Canete

 

Text
James Fitt

 

Motion Designer
Luis Bustamante, Matthieu Chauvirey, David Bernard

 

Music and Sound Design
Not A Machine GbR

Technical details

Technical details:

4K production

2x full HD projectors

4 channel stereo sound