ENERGY FIELD
Interactive 3D light matrix. On behalf of and in close cooperation with the lead agency ATELIER BRÜCKNER, Tamschick Media+Space developed the 360° film, sound design for the main show and the light choreography of the GS Caltex Pavilion at Expo 2012 in Yeosu, South Korea. Even from a distance, the “Energy Field” of the GS Caltex Pavilion magically attracts visitors at the expo. The so-called blades with a height of 18 metres sway gently in the wind like grass. Their constant movement symbolises the perpetual flow of energy in nature. The visitors can wander through the field. And simply by touching one of the energy blades, pulses of light are released and spread outwards in waves.
At the centre of the pavilion, a 360° film – part of it interactive – metaphorically draws the viewer into the world of energy. Poetic images in a minimalist black and white aesthetic create an immersive experience. Music designed to fit the space complements the performance and helps to turn the artistic pictures into an immersive experience.
Interactive 3D light matrix. On behalf of and in close cooperation with the lead agency ATELIER BRÜCKNER, Tamschick Media+Space developed the 360° film, sound design for the main show and the light choreography of the GS Caltex Pavilion at Expo 2012 in Yeosu, South Korea. Even from a distance, the “Energy Field” of the GS Caltex Pavilion magically attracts visitors at the expo. The so-called blades with a height of 18 metres sway gently in the wind like grass. Their constant movement symbolises the perpetual flow of energy in nature. The visitors can wander through the field. And simply by touching one of the energy blades, pulses of light are released and spread outwards in waves.
At the centre of the pavilion, a 360° film – part of it interactive – metaphorically draws the viewer into the world of energy. Poetic images in a minimalist black and white aesthetic create an immersive experience. Music designed to fit the space complements the performance and helps to turn the artistic pictures into an immersive experience.
Credits
A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of ATELIER BRÜCKNER GmbH
CLIENT
Peopleworks Promotion Co. Ltd. for GS Caltex
LEAD-AGENCY/ SCENOGRAPHY
ATELIER BRÜCKNER GmbH
Storyboard
Uwe R. Brückner
HARDWARE PLANNING
medienprojekt p2 GmbH
TECHNICAL IMPLEMENTATION
ICT Innovative Communication Technologies AG
TASKS TMS
creative direction with Prof. Uwe R. Brückner, concept, design, script, post-production board, editing, motion design, animation, interactive programming, implementation, project management
music, sound design: BLUWI Music and Sounddesign GbR
Creative direction/ Director
Marc Tamschick
Project management
Claudia Baumgartner, Steffen Armbruster
Photographs
TMS, Nils Clauss
Awards
New York Festivals
International Advertising Awards 2013
Bronze World Medal
Exhibitions & Live Events
Art Directors Club (ADC) 2013
Silver
Spatial Communication
Art Directors Club (ADC) 2013
Silver
Spatial Communication / Scenography
IF Communication Design Award 2013
World Media Festival 2013
Silver
Exhibitor Magazine, 2012
Best Exterior Design
Red Dot Design Award 2012
Winner
Technical details
380 fiberglass blades
18m height
20 interactive blades activate specific reactions of the energy field in realtime
360° film
5m height, 41m length
7 projectors
10,076 x 1,200 Pixel
Duration 7.5min
