ATTURAIF LIVING MUSEUM

Atturaif I Riad (SA) | 2019

Commissioned by Boris Micka Associates and together with film director Dirk van den Berg, Tamschick Media+Space developed the spatial media design of the Atturaif Living Museum in Saudi Arabia. Atturaif was the original home of the Saudi royal family and the country’s first capital, founded in the 15th century in the dry valley Wadi Hanifa. In its very place lies today the capital Riyadh. In 2010, Atturaif was listed as UNESCO World Heritage. 

A complex of several museums is now set to convey the cultural significance of Atturaif and Riyadh to visitors, and for locals, contribute to the identification with the history of their city.  In the linking of the different museums, Atturaif Living Museum constitutes a unique mix of history and innovation, of education and experience, of tradition and high tech. 

The conceptual idea is based on letting the ruins of Atturaif tell their own story. To achieve this, we developed a 7-minute film and projected it with utmost precision onto the 600 square metres of the Salwa Palace's facade. We did the elaborate filming together with local partners and Saudi actors on site. All of the costumes, tools and objects shown in the film were researched in close collaboration with historians and modelled in detail after their originals. 

With beautiful imagery and multilayered sound, the film is a fascinating journey from the past to the present. The palace seems to transform into a living time machine in front of the audience's eyes. The staging of historical events and its protagonists in a digital spatial theatre on archaeological grounds is to date totally unparalleled in Saudi Arabia.

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Commissioned by Boris Micka Associates and together with film director Dirk van den Berg, Tamschick Media+Space developed the spatial media design of the Atturaif Living Museum in Saudi Arabia. Atturaif was the original home of the Saudi royal family and the country’s first capital, founded in the 15th century in the dry valley Wadi Hanifa. In its very place lies today the capital Riyadh. In 2010, Atturaif was listed as UNESCO World Heritage. 

A complex of several museums is now set to convey the cultural significance of Atturaif and Riyadh to visitors, and for locals, contribute to the identification with the history of their city.  In the linking of the different museums, Atturaif Living Museum constitutes a unique mix of history and innovation, of education and experience, of tradition and high tech. 

The conceptual idea is based on letting the ruins of Atturaif tell their own story. To achieve this, we developed a 7-minute film and projected it with utmost precision onto the 600 square metres of the Salwa Palace's facade. We did the elaborate filming together with local partners and Saudi actors on site. All of the costumes, tools and objects shown in the film were researched in close collaboration with historians and modelled in detail after their originals. 

With beautiful imagery and multilayered sound, the film is a fascinating journey from the past to the present. The palace seems to transform into a living time machine in front of the audience's eyes. The staging of historical events and its protagonists in a digital spatial theatre on archaeological grounds is to date totally unparalleled in Saudi Arabia.

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Credits

Client
Arriyadh Development Authority


Lead Agency
Boris Micka Associates


TAMSCHICK MEDIA+SPACE Tasks
Design, Storyboard, Film Shooting & Editing, Motion Design, Production, Implementation, Project management.

 

Creative Lead
Marc Tamschick


Project Management
Linda Dedkova


Concept
Boris Micka


Director
Dirk van den Berg


Art Direction
Nikolai Gamasin

 

Motion Design
Markus Gonser, Luis Bustamante, Matthieu Chauvirey, Rafael Calleja, Johannes Kirchner, Steffen Hörbrand, Markus Gebauer

 

DOP
Alfonso Parra

 

Live Action Production
Nebras Films, SA

 

Music and Sound Design
Miguel Alonso


Photos
Dirk van den Berg, Nikolai Gamasin, gtv.ae

Technical details

Projection Mapping
6x2 Wuxga Projektoren (stacked)
5.1 Surround Sound