High-ranking diplomats from 193 countries experience a special media highlight during their General Assembly in New York this year.
A 24 meter long LED wall immersed them in the modern metropolis of Riyadh, the capital of the Kingdom of Saudi Arabia.
As a part of the event „A Day in Riyadh“, TAMSCHICK MEDIA+SPACE developed an interactive LED panorama for Boris Micka Associates. At the busy junction of the building the passing UN diplomats can have a look into the city of Riyadh: A window to another country, unknown traditions, a foreign culture.
Once the passerby approaches the wall, people appear telling their personal stories of their daily lives: Students, entrepreneurs, athletes, journalists, engineers, architects, doctors and professors shine a light on the many facets of this modern city.
The installation connects the cities of Riyadh and New York with their two cultures and generates attention for the 5-day event, where experts discuss the economic, environmental, urban and social development of the capital of the Kingdom of Saudi Arabia.