At the BrandEx Awards on January 15th 2019, The Macallan Brand Experience received a BrandEx Gold Award. According to the jury, the visitor experience was by far the best submission in the Best Brand Architecture category and thus the deserving winner. Scenography and customer journey were described as highly convincing approaches on how to experience brands. TAMSCHICK MEDIA+SPACE contributed four large scale media productions to the Macallan visitor experience.
More informations: https://brand-ex.org/project/the-macallan-visitor-experience-2/

Our project LIGHT CLOUD, an interactive light and sound installation, has won the reddot award!

We are very pleased and congratulate our collaborators and project-partners: iart ag, Kling Klang Klong, Asako Fujimoto, Niki Neecke and the Architect and general planner HENN.

And another award for our project "LIGHT CLOUD" at the Merck Innovation Center!
We are very pleased and congratulate our project-partners: iart, Kling Klang Klong, Asako Fujimoto, Niki Neecke and the Architect and general planner HENN.

Visit the project at http://tamschick.com/en/projects/light-cloud/

TAMSCHICK MEDIA+SPACE staged the multimedia Festung Xperience for Staatliche Schlösser, Burgen und Gärten Sachsen as a permanent experiential exhibition. At the bastion fortress from the early days of Dresden, 500 years of city history can now be explored with a spatial multimedia audio drama. Its biggest uniqueness is that the fortress itself is the central exhibit in the otherwise largely immaterial staging. By means of projections, light and sound, the history of the fortress is being told immersively. TAMSCHICK MEDIA+SPACE has created an innovative exhibition format with known narrators and an emotional musical score, animated etchings and paintings as well as space-filling projections, letting history come alive at the authentic location. As the lead agency, TAMSCHICK MEDIA+SPACE developed and realised the entire media-based scenography from the idea to the implentation under the most demanding climatic conditions. festung-xperience.de

For this entirely interactive and participatory exhibition, TAMSCHICK MEDIA+SPACE conceptualised and produced the media-based scenography. Painting, paper cutting, fabrics and mirrors are elements of traditional stage designs, which are being combined with modern light, sound and computer technology. In the treasure chamber, a museum-like room that is designed like a walk-in book, life and work of the Brothers Grimm are being presented by means of original exhibits such as scripts and illustrations. "Märchenwelten" is an exhibition with lasting impact, playfully alluding to our fundamental values in life, inspiring thought and furthering our togetherness.

TAMSCHICK MEDIA + SPACE designs and produces the media scenography for the world-wide unique exhibition "Märchenwelten - Das Vermächtnis der Brüder Grimm " starting in spring 2019. It will be a main visitor attraction in Baakenhafen in Hamburg's HafenCity. Acroos 3000 square meters, our visitors immerse themselves in the world of Grimm fairy tales and meet the basic values of our society. A cultural project of special importance! The fairytale worlds are a completely new kind of exhibition: a unique combination of culture and experience, state-of-the-art technology and an interactive, multimedia edutainment concept - to be experienced with all senses. Every visitor gets his own fairy tale.

Proud to announce that the Macallan Visitor Experience came away with 3 ADC awards! Grand Prix in Event and Communication, Gold in Exhibition Experience and Gold Exhibition Experience in Crafts Media and Film. Thank you to lead agency Atelier Brückner and our colleagues for sound and music Not A Machine for the great collaboration!

More informations: http://tamschick.com/en/projects/whisky-story/

How can the retail sector respond to the changed requirements and wishes of customers of all generations and what retail concepts show perspectives for the new 20s? In the new Retail Design International 5, experts venture a look into the future and see a decade of collage that merges different spheres of life – hybrid spaces. TAMSCHICK MEDIA+SPACE is pleased to be featured with three projects: Brew You Ride – Heineken Experience, Amsterdam, Museo Lavazza Universo, Turin, and The Macallan Brand Experience, Craigellachie.
In „Szenografie – Das Kompendium zur vernetzten Gestaltungsdisziplin“ (to be released in March 2020; available only in German), Charlotte Tamschick describes in her essay “Aktion – Interaktion – Reaktion: Schritte zum unvergesslichen Besuchererlebnis”, how autoactive media are capable of invigorating spaces and exhibits by means of static and moving images. In combination with sound, they become walk-in sculptures that, once set into motion, continuously transform the space.

Charlotte Tamschick is a new member on the curatorial team at Raumwelten. Raumwelten is the leading industry event for scenography and communication in space in Germany. Every year, around 1,000 creative and media professionals meet in Ludwigsburg to find out about and exchange information on the most diverse aspects of communication in space. Under the motto "Raumwelten 20 2 0 2.0 - Please Install New Spatial System Now!", Raumwelten will address the issue in this year's edition in various panels on architecture, scenography and digital media: How does communication in space work in a (post-) pandemic time? What opportunities arise and what positive changes does the Corona crisis bring with it? Charlotte Tamschick will contribute her expertise and curate 2 panels. Besides Charlotte Tamschick, the curatorial team will be enriched by the plot makers Janina Poesch and Sabine Marinescu as well as Prof. Tobias Wallisser and Jean-Louis Vidière.

On February 5th, 2020, Marc Tamschick holds the speech “The Process of Spatial Transformation” about spatial media design, exhibition design, and narrative audiovisual media at the MUDAM – Musée d’Art Moderne in Luxembourg. It is part of a series of lectures organised by Design Friends, a Luxembourg-based cultural organisation promoting the work of designers.
More information on Design Friends.

On 1600 sqm OMV conducts a world of experience and technological achievements. From finding to producing oil and gas each area of OMV is staged in its specific tailormade media scenography. In order to transform complex technical procedures to tangible media experiences TMS undertook an elaborate research phase in close cooperation with OMV experts. A 360° degree main show, in which visitors experience a virtual journey through geological layers at the tip of a drill core, represents the highlight of the experience. The exhibition was developed in cooperation with Archimedes Exhibitions and Kraftwerk.

TAMSCHICK MEDIA+SPACE has handed over the immersive exhibition "XXHL, gigatowers and megabridges" to the Cité des sciences et de l'industrie in Paris. We conceived and realized the entire media scenography of the 1400 sqm large temporary exhibition. We are especially proud of our AR App, which gives visitors the opportunity to augment architectural models and to explore engineering and scientific topics independently. From the Burj Khalifa in Dubai to the Millau Viaduct and the renovation project of the Montparnasse Tower in Paris, each building is dedicated to a specific theme. At partially interactive tables, innovative building materials, foundation techniques or the special statics of the gigatowers and mega-bridges can be explored.

The exhibition runs until 7 March 2021, so come and visit us!