SWIPE+SHARE

Panasonic, IFA | Berlin (DE) | 2012

TMS created, developed and produced the centrepiece of the largest trade booth ever of Panasonic Europe – the Swipe+Share monument, a digital sculpture and real eye catcher at the Berlin consumer electronics trade fair IFA. A monumental sculpture with a total of sixty-eight 55-inch monitors welcomed visitors to a realistic underwater world. The displays react in real-time and can be accessed interactively using touchpads. Visitors can choose from different images of fish and other underwater creatures on a tablet and swipe them onto the underwater world of the monument. A yellow fish suddenly comes alive and joins a school of its kind, a whale dives into the deep only to swim past moments later on the monitors. 


An interactive choreography of instantaneously transmitted fish comes into existence in the underwater world. Thereby, the "Swipe+Share" functionality, which Panasonic is advertising in its global “SmartViera” campaign, is multiplied by means of media: "Swipe+Share" describes the possibility to replay content on a "SmartTV" just by doing a swipe gesture in an app. In our monument, the "swiped" sea animals swim from one screen to another. The borders of the screens dissolve and create a dynamic picture in an epic size.

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TMS created, developed and produced the centrepiece of the largest trade booth ever of Panasonic Europe – the Swipe+Share monument, a digital sculpture and real eye catcher at the Berlin consumer electronics trade fair IFA. A monumental sculpture with a total of sixty-eight 55-inch monitors welcomed visitors to a realistic underwater world. The displays react in real-time and can be accessed interactively using touchpads. Visitors can choose from different images of fish and other underwater creatures on a tablet and swipe them onto the underwater world of the monument. A yellow fish suddenly comes alive and joins a school of its kind, a whale dives into the deep only to swim past moments later on the monitors. 


An interactive choreography of instantaneously transmitted fish comes into existence in the underwater world. Thereby, the "Swipe+Share" functionality, which Panasonic is advertising in its global “SmartViera” campaign, is multiplied by means of media: "Swipe+Share" describes the possibility to replay content on a "SmartTV" just by doing a swipe gesture in an app. In our monument, the "swiped" sea animals swim from one screen to another. The borders of the screens dissolve and create a dynamic picture in an epic size.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of Panasonic Marketing Europe GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sigma System Audio-Visuell GmbH

 

TASKS TMS

szenography, creative direction, concept, design, script, storyboard, editing, motion design, animation, implementation, project management

music, sound design: TAUCHER Sound Environments UG

 

Creative direction

Marc Tamschick

 

Project management

Claudia Baumgartner

 

Production management

Steffen Armbruster

Technical details

2 walls each with 34 x 55 Zoll SmartViera Screens

Interactive contents of each wall can be controlley by  4 iPads simultaneously.