Interactive, walk-in, narrative Media+Space. The design of the ACCIONA Pavilion at Expo Zaragoza 2008 was developed on the basis of the spiral, the symbol of transformation and change. The space had 1,065 sq m and was divided into the zones Agua (Water), Tierra (Earth) and Aire (Air). The first two areas presented the current problems that society encounters and the urgent need to reach a drastic change. This change takes shape in the third zone, Air, in all the measures that ACCIONA is already implementing in order to make a better life for today and tomorrow. In contrast to the Earth zone, the Water zone of the pavilion was an open and vast interactive space composed of three projections covering a wall surface of 108sqm and 10 projections covering a floor surface of 300sqm.
"Sala Agua" played with the emotions of the visitors. An interactive environment, into which they could immerse like into a parallel world sensing immediate reactions to their actions. The production design was laid out like a story with subsequent scenes. "Interactive World", "Play the City", "Avoid Catastrophe", "Feel the Power of Water" illustrated the importance of shared efforts in order to achieve relevant changes in our environment. Every moment of this interactive setting emphasised the individual's contribution and the importance of solving problems to find a way to living in an environment worth living in.
A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of ACCIONA PRODUCCIONES Y DISEÑO S.A. (formerly G.P.D. S.A.)
ACCIONA PRODUCCIONES Y DISEÑO S.A.
creative direction, concept, design, script, storyboard, shooting, implementation, project management
editing, motion design, animation, art direction, interactive programming: m box bewegtbild GmbH
music, sound design: Marc Lingk
playback and interaction hardware: Brainsalt Media GmbH
Creative direction/ Director/ Project management
TMS, Martin Retschitzegger
Designpreis Deutschland, 2011
World Media Festival, 2009
Red Dot Design Award, 2009
Information Design/Public Space
Art Directors Club of Europe (ADC*E), 2008, nomination
10 IR cameras
15 synchronised computers
3 wall projections
12m x 4m
10 floor projections
12m x 21m
5,760 x 4,320 pixels
Images were generated in realtime,
depending on user interactions.