MULTIMEDIA PARALLEL WORLDS

Messe Berlin | Berlin (DE) | 2015

At the Panorama Fashion Fair, one of Berlin’s newest fashion fairs, we transformed six passage tunnels into immersive parallel worlds at the time of the Fashion Week Winter 2015. Poetic, artistic dream moments during the fair’s bustling activity turned short paths into spectacular long-haul journeys. In the tunnel Space-Time Journey, surreal desert landscapes flashed by as if looking out of a train window. Organic polygons and mirrored pyramids fell from the sky in slow motion. Body Timelapse was about dance: Figures danced towards one another in front of a nightblack background, their movements dissolved in light traces, blue, purple, pink and white blended fluidly and danced in the space in a picturesque choreography.

In Spatial Sewing, the space was literally turned upside down. Crystal Kaleidoscope resembled a sparkling, glittering jewel box. Four Seasons showed a majestic mountain range that seemed to be dancing to the music. Opening blossoms, doves taking wing, whirling autumn leaves and trickling snow transformed the tunnel in the rhythm of the seasons. In Underwater, the element water was staged in glowing colours and in all of its aggregate states, from frozen ice to oversized effervescent drops. 

The walls and floors of these tunnels, 35 metres long and five metres high, constituted the spaces that 16 projectors and an 8-channel sound system played out on immersively and audio-visually. The spatial sound design, produced by Kling Klang Klong Berlin, underlined the atmospheres in the individual passages between the fair halls. It was not possible to alter the architecture of the tunnels – existing shutter gates, technical elements and walls of varying height needed to be smartly integrated into the installations.

Next projectRead more

At the Panorama Fashion Fair, one of Berlin’s newest fashion fairs, we transformed six passage tunnels into immersive parallel worlds at the time of the Fashion Week Winter 2015. Poetic, artistic dream moments during the fair’s bustling activity turned short paths into spectacular long-haul journeys. In the tunnel Space-Time Journey, surreal desert landscapes flashed by as if looking out of a train window. Organic polygons and mirrored pyramids fell from the sky in slow motion. Body Timelapse was about dance: Figures danced towards one another in front of a nightblack background, their movements dissolved in light traces, blue, purple, pink and white blended fluidly and danced in the space in a picturesque choreography.

In Spatial Sewing, the space was literally turned upside down. Crystal Kaleidoscope resembled a sparkling, glittering jewel box. Four Seasons showed a majestic mountain range that seemed to be dancing to the music. Opening blossoms, doves taking wing, whirling autumn leaves and trickling snow transformed the tunnel in the rhythm of the seasons. In Underwater, the element water was staged in glowing colours and in all of its aggregate states, from frozen ice to oversized effervescent drops. 

The walls and floors of these tunnels, 35 metres long and five metres high, constituted the spaces that 16 projectors and an 8-channel sound system played out on immersively and audio-visually. The spatial sound design, produced by Kling Klang Klong Berlin, underlined the atmospheres in the individual passages between the fair halls. It was not possible to alter the architecture of the tunnels – existing shutter gates, technical elements and walls of varying height needed to be smartly integrated into the installations.

Read more

Credits

A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of Panorama Fashion Fair Berlin GmbH

 

CLIENT

Panorama Fashion Fair Berlin GmbH

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

satis&fy AG Berlin

 

TASKS TMS

creative direction, concept, design, script, storyboard, editing, motion design, animation, implementation, project management

music, sound design: kling klang klong GbR

 

Creative direction

Charlotte Tamschick

 

Project management

Anne Sebald

 

Lead concept
Natalie van Sasse van Ysselt

Lead design
Dirk Ostkamp

Technical details

120 projectors

8 channel sound