LIGHT CLOUD

DARMSTADT (DE) | 2018

Inside the new Merck Innovation Centre in Darmstadt, TAMSCHICK MEDIA+SPACE transforms the company's invisible processes, idea flows and innovation into a large-scale light and sound installation.  Located in a mirrored atrium linking two buildings, the light and sound sculpture is composed of 576 organic light-emitting diode (OLED) panels, and sensors which create an intelligent system interacting constantly with people moving through the space.  Data, emotions and memories coalesce in the sculpture, into an audio-visual artwork.  Eighty-five linear, generative and interactive scenes create a synaesthetic cosmos in which ideas of connectedness, innovation and collaboration can be experienced.

The multimedia choreography evokes the impression of a living organism. Cognitive and emotional states like Sleeping, Dreaming, Remembering, Feeling, Observing, Thinking and Playing create the conceptual themes for the piece. Natural, synthesized and abstract soundscapes as wells as scenes in the style of Musique Concrète, produce diverse and constantly changing compositions. During the scenes exploring the theme of “Playing”, Light Cloud interacts directly with visitors, the sculpture captures the movement of people within the space and translates it into a light and sound atmospheres.

In the spirit of the Innovation Centre, where a variety of people from different disciplines  work together on intelligent solutions for the future, Light Cloud carries visitors from their daily routine, into a surreal world where the certainties of space and time are brought into question. In the energy field of Light Cloud, things and processes can be reimagined and recombined endlessly in new ways.

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Inside the new Merck Innovation Centre in Darmstadt, TAMSCHICK MEDIA+SPACE transforms the company's invisible processes, idea flows and innovation into a large-scale light and sound installation.  Located in a mirrored atrium linking two buildings, the light and sound sculpture is composed of 576 organic light-emitting diode (OLED) panels, and sensors which create an intelligent system interacting constantly with people moving through the space.  Data, emotions and memories coalesce in the sculpture, into an audio-visual artwork.  Eighty-five linear, generative and interactive scenes create a synaesthetic cosmos in which ideas of connectedness, innovation and collaboration can be experienced.

The multimedia choreography evokes the impression of a living organism. Cognitive and emotional states like Sleeping, Dreaming, Remembering, Feeling, Observing, Thinking and Playing create the conceptual themes for the piece. Natural, synthesized and abstract soundscapes as wells as scenes in the style of Musique Concrète, produce diverse and constantly changing compositions. During the scenes exploring the theme of “Playing”, Light Cloud interacts directly with visitors, the sculpture captures the movement of people within the space and translates it into a light and sound atmospheres.

In the spirit of the Innovation Centre, where a variety of people from different disciplines  work together on intelligent solutions for the future, Light Cloud carries visitors from their daily routine, into a surreal world where the certainties of space and time are brought into question. In the energy field of Light Cloud, things and processes can be reimagined and recombined endlessly in new ways.

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Credits

Client
Merck


Task TMS
Creative direction, Concept, Design, General contractor
 
Creative Direction/Head of Concept
Marc Tamschick
 
Art Direction/Design
Petra Trefzger, Riccardo Torresi
 
Projectmanagement
Petra Trefzger & Tobias Ziegler

 

Technical development
Planning and metal construction, hardware, software, programming, implementation
iart ag
 
Sound- & Interaction Design
Kling Klang Klong, Asako Fujimoto, Niki Neecke
 
Architects and Planning
HENN

Technical details

Amount OLEDs: 576
Manufacturer OLEDs: OLEDWORKS
Material of Splines: 3D bended steel with glossy powder coating
Total luminous flux: 144.000 Lumen
Power consumption: 3110 Watt
Audio channel: 12
Number of modes: 85
Space: walls and ceiling mirrors, doors coated with spy foil