DIGITAL FUTURE SPACE

Ludwig-Erhard-Zentrum I Fürth (DE) | 2018

The Ludwig-Erhard-Center (LEZ) in Fürth documents the life and work of the so-called father of the Social Market Economy. For the permanent exhibition there, and in cooperation with the Berlin-based architects of NEO.STUDIO, TAMSCHICK MEDIA+SPACE created the experience DIGITALER ZUKUNFTSRAUM. The complex subject of the exhibition raises the question of how enthusiasm is generated through complex political and socio-economic contexts, and how young visitors can be reached and brought to interaction within a range of topics that includes past, present and future.

A projection surface, 15 meters wide and 3.5 meters high, with laterally adjacent reflection surfaces, blurs the boundaries of the real space with those of the projection. The visitor is invited to immerse playfully into the informative experience.

The production begins with introductory sequences. The associative imagery of the large-scale projection - an aestheticized typology of thematic terms, quotes and graphics – explains the presence and anticipates the future. The viewer is introduced to dynamic social topics such as Demographic Change, Globalization, Digitization and Sustainability.

In the following, three characters appear: An entrepreneur for instance talks about the opportunities of digitization, a student expresses concern about the security of his personal data, and a bookseller shows concern regarding the speed of change.

A spatially perceptible quiz, which sets in during the course of the 15 minute media staging, lowers the threshold between observation and participation, for visitors of all ages. Participation replaces passivity, and one's own position, for example on the future of the Social Market Economy, can be explored playfully.

By physically entering one of the answer-fields appearing on the floor, the participant actively controls the course of the film projection. Showing the consequences resulting from personal opinions, the receptive staging is being transformed into an educational-interactive one.

Before leaving the exhibition, visitors have the opportunity to leave their self-portrait and personal message, addressed to a virtual posterity. At the installation ZUKUNFTSGESICHT (FUTURE FACE) positioned opposite the main projection screen, the participant takes a photo of himself on a large-format touch screen, super-imposed with the texture of the exhibition’s visionary aesthetics and set in context with the future. Combined with a personal wish for the digital tomorrow entered via on-screen keyboard, the photography becomes a very special souvenir, sent to the visitor via e-mail.

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The Ludwig-Erhard-Center (LEZ) in Fürth documents the life and work of the so-called father of the Social Market Economy. For the permanent exhibition there, and in cooperation with the Berlin-based architects of NEO.STUDIO, TAMSCHICK MEDIA+SPACE created the experience DIGITALER ZUKUNFTSRAUM. The complex subject of the exhibition raises the question of how enthusiasm is generated through complex political and socio-economic contexts, and how young visitors can be reached and brought to interaction within a range of topics that includes past, present and future.

A projection surface, 15 meters wide and 3.5 meters high, with laterally adjacent reflection surfaces, blurs the boundaries of the real space with those of the projection. The visitor is invited to immerse playfully into the informative experience.

The production begins with introductory sequences. The associative imagery of the large-scale projection - an aestheticized typology of thematic terms, quotes and graphics – explains the presence and anticipates the future. The viewer is introduced to dynamic social topics such as Demographic Change, Globalization, Digitization and Sustainability.

In the following, three characters appear: An entrepreneur for instance talks about the opportunities of digitization, a student expresses concern about the security of his personal data, and a bookseller shows concern regarding the speed of change.

A spatially perceptible quiz, which sets in during the course of the 15 minute media staging, lowers the threshold between observation and participation, for visitors of all ages. Participation replaces passivity, and one's own position, for example on the future of the Social Market Economy, can be explored playfully.

By physically entering one of the answer-fields appearing on the floor, the participant actively controls the course of the film projection. Showing the consequences resulting from personal opinions, the receptive staging is being transformed into an educational-interactive one.

Before leaving the exhibition, visitors have the opportunity to leave their self-portrait and personal message, addressed to a virtual posterity. At the installation ZUKUNFTSGESICHT (FUTURE FACE) positioned opposite the main projection screen, the participant takes a photo of himself on a large-format touch screen, super-imposed with the texture of the exhibition’s visionary aesthetics and set in context with the future. Combined with a personal wish for the digital tomorrow entered via on-screen keyboard, the photography becomes a very special souvenir, sent to the visitor via e-mail.

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Credits

Client
Ludwig-Erhard-Zentrum, Stiftung Ludwig-Erhard-Haus,
Chairwoman of the Stiftung Ludwig-Erhard-Haus: Evi Kurz

 

Exhibition architecture
neo.studio neumann schneider architekten

 

 
Tasks TMS

Creative direction, concept, design, storyboard, interface-design, motion design, animation, musik, sound recordings, programming, implementation, hardwareplanning, projectmanagement

 

Creative direction

Charlotte Tamschick

 

Concept

Mattis Völker, Cornelia Vossen

 

Art Direction

Marc Osswald

 

Motion Design

Marc Osswald, Steffi Lockner

 

Projectmanagement

Carsten Schildwächter

 

Music and Sounddesign

Mattis Gutsche

 

Mediaplanning

Sebastian Regenauer

 

Programming VVVV

Daniel Huber

 

Soundstudio

Agentur Bergermann & Willer GbR

Technical details

11 Projectors
5.1 Sound
5 Camera & IR Tracking
1 Multitouchmonitor