BLUE PIXEL

Panasonic, IFA | Berlin (DE) | 2007

"Living in High Definition", Panasonic's motto at IFA 2007 is the starting point of a three dimensional, moving product presentation. The heart of the presentation is formed by a display of 23 Viera 105 inch flat screens that is 10 metres wide and 5 metres tall and generates the pulse of the entire trade fair booth when it is performed. Virtual impulses spread out from this mass display, the largest ever realised, over the wall surface served by 21 projectors. The visitor dives into a medial world that conveys various moods in rhythmic sequences and swims to the performance through the product worlds. The medial installation of the trade fair was realized by Mark Tamschick in collaboration with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH.

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"Living in High Definition", Panasonic's motto at IFA 2007 is the starting point of a three dimensional, moving product presentation. The heart of the presentation is formed by a display of 23 Viera 105 inch flat screens that is 10 metres wide and 5 metres tall and generates the pulse of the entire trade fair booth when it is performed. Virtual impulses spread out from this mass display, the largest ever realised, over the wall surface served by 21 projectors. The visitor dives into a medial world that conveys various moods in rhythmic sequences and swims to the performance through the product worlds. The medial installation of the trade fair was realized by Mark Tamschick in collaboration with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH.

Credits

A production of Marc Tamschick in cooperation with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

LEAD-AGENCY/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sigma System Audio-Visuell GmbH

 

TASKS

creative direction, direction, concept, design, script, storyboard, shooting, implementation, project management

editing, motion design, animation: m box bewegtbild GmbH

music, sound design: Duke

Technical details

360° Full surrounding environment
projection 150m x 4m, 21 x 4:3
Synced 21 Channel Software
Digital Postproduction